Whenever explaining the thought of sluggish PR, Christopher Penn describes that the goal is â€œto create just as much of a relationship and value with news associates at the start.â€
Penn uses â€œslow PRâ€ interchangeably with the term â€œinbound PRâ€ to emphasize the similarities between slow PR and inbound marketing. Sluggish PR is a relationship-based way of communications.
In this piece I would like to explain seven recommendations for building better relationships with journalists, especially making use of a Slow PR model. Put more merely: how do PR practitioners build better relationships with reporters without a pitch?
1. Become a reader/distributor of these work
Read virtually any journalistâ€™s advice to PR professionals and context is probable in the future up:
Todayâ€œIf itâ€™s something thatâ€™s generally not my beat, Iâ€™m just not going to respond,â€ â€“ Melanie Eversley, USA
â€œIt still occurs all too often that I get info from PR agencies that is totally worthless for me personally.â€ â€“ Michel van der Ven, Freelancer
Harvard Business Review reports that major news outlets generally have 3 x the amount that is average of in pitches alone.